Broderick Turner

Broderick Turner is an assistant professor of marketing at Virginia Tech as well as a Business in Global Society Fellow at Harvard Business School. Turner received his PhD from the Kellogg School of Management at Northwestern University. His main research area focuses on the intersection of marketing, technology, racism, and emotion. His academic research has been published twice in the Proceedings of the National Academy of Sciences and the Journal of Marketing. This work has been featured on NPR, The Verge Podcast, Vox, and many local outlets. He runs a weekly lab meeting with interdisciplinary scholars on tackling race and prejudice, called the TRAP lab (jointhetrap.com). He and his fellow Trappers are pushing the boundaries on understanding how race underlies many consumer and managerial decisions. When not doing research or teaching, Tuner spends time with his wife and two dogs, writing short stories and indie pop music or searching for rare sneakers and the perfect tracksuit.